In an era defined by rapid change and increasingly complex institutional challenges, relying solely on internal development teams is no longer sufficient. Open innovation emerges as a modern approach that redefines R&D by opening the door to external ideas, talent, and expertise.

Open innovation is based on leveraging the external innovation ecosystem—including innovators, researchers, partners, and even customers—to generate practical, diverse, and fast-to-implement solutions. This model is not only about ideation, but about turning ideas into scalable, real-world impact.

Through platforms like STRAIGHT HUP, organizations can publish their challenges and receive high-quality proposals from a wide network of contributors. The process includes structured evaluation, agile development, and guided execution. The result: reduced costs, faster innovation cycles, and stronger strategic partnerships.

What sets open innovation apart from traditional models is its ability to:

• Diversify idea sources
• Enable flexible and collaborative execution
• React quickly to changing market needs

Leading global companies such as LEGO, Philips, IBM, and Unilever have demonstrated the tangible value of open innovation—whether in accelerating product development, expanding into new markets, or reducing R&D costs.

The STRAIGHT HUP platform goes beyond simply listing challenges. It provides a comprehensive ecosystem that begins with idea collection, supports experimentation and refinement, and facilitates execution through investment opportunities and collaborative programs.